Privacy Policy

Betterment Agency Ltd is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.

1. Who We Are

Betterment Agency Ltd is a marketing consultancy providing strategic marketing advice, fractional marketing director services and related marketing support.

Company Number: 16130626

ICO Registration Number: ZC164532

Registered Office: 128 City Road, London, EC1V 2NX

Email: hello@bettermentagency.co.uk

Website: www.bettermentagency.co.uk

For the purposes of data protection legislation, Betterment Agency Ltd is the data controller of the personal information collected through this website.

2. Information We Collect

Information You Provide

When you contact us through our website, email us, subscribe to our newsletter or otherwise communicate with us, we may collect:

• Name

• Email address

• Telephone number

• Company name

• Job title

• Any information you choose to provide in your message

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Website usage information

• Pages visited

• Time spent on pages

• Referring websites

This information is collected through cookies and analytics tools.

3. How We Use Your Information

We use personal information to:

• Respond to enquiries

• Provide requested information or services

• Manage client relationships

• Send newsletters and marketing communications where consent has been provided

• Improve website performance and user experience

• Monitor website usage and effectiveness

• Meet legal and regulatory obligations

4. Our Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

Legitimate Interests

To operate and improve our business, manage enquiries, maintain client relationships and improve our website. We have carried out a legitimate interests assessment to confirm that our use of this basis is proportionate and does not override the rights and interests of the individuals concerned.

Contract

Where processing is necessary to provide services requested by you or your organisation.

Consent

Where you have chosen to subscribe to marketing communications or accepted non-essential cookies.

Legal Obligation

Where we are required to process information to comply with legal or regulatory requirements.

5. Marketing Communications

If you subscribe to our newsletter or marketing updates, we may use your contact details to send information about marketing insights, industry developments, events and services.

You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly.

Where you unsubscribe from marketing communications, we will retain your details on a suppression list to ensure you are not contacted again. This is a legal best practice requirement and does not constitute active use of your data for marketing purposes.

6. Analytics and Website Tracking

We use Google Analytics 4 to understand how visitors use our website and to improve website performance. Our Google Analytics configuration is set up in accordance with applicable data protection requirements, including the use of IP anonymisation where applicable.

Google Analytics 4 may collect information such as:

• Pages visited

• Time spent on the website

• Device type

• Approximate location

• Traffic source

This information is aggregated and does not normally identify individual users.

For more information, please see Google's privacy documentation at policies.google.com.

7. Cookies

Our website uses cookies to improve functionality, analyse website performance and enhance the user experience.

Some cookies are essential for the operation of the website.

Non-essential cookies, including analytics cookies, are only used where you have provided consent through our cookie management system.

You can manage cookie preferences through your browser settings or our cookie banner.

8. Third-Party Service Providers

We may share personal information with trusted service providers who help us operate our business. The following list is representative of our current providers but may be updated from time to time as our tools and systems change. We maintain appropriate data processing arrangements with all providers.

Current providers include:

• Hostinger (website hosting)

• Microsoft 365 (email and business communications)

• HubSpot (CRM and marketing management)

• Sender (email marketing platform)

• Google Analytics 4 (website analytics)

These providers are required to process information securely and only for authorised purposes.

9. International Transfers

Some of our service providers, including HubSpot and Sender, may process information outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place, including the use of approved contractual arrangements and compliance with applicable data protection legislation.

10. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

• Website enquiries: up to 24 months

• Marketing subscriptions: until consent is withdrawn, after which contact details are retained on a suppression list indefinitely to prevent future unsolicited contact

• Client records: up to 7 years following the end of the client relationship where required for legal, regulatory or accounting purposes

Information may be retained for longer where required by law.

11. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, loss or misuse.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

12. Your Rights

Under UK data protection legislation, you may have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below. We will respond within one month of receiving your request in accordance with our legal obligations.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: www.ico.org.uk

Telephone: 0303 123 1113

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page and will take effect immediately upon publication, or upon such later date as we may specify. We recommend checking this page periodically to stay informed of any updates.

Contact Us

If you have any questions about this Privacy Policy or the way we process personal information, please contact:

Betterment Agency Ltd

128 City Road, London, EC1V 2NX

hello@bettermentagency.co.uk

www.bettermentagency.co.uk