Your Fractional Marketing Director

30+

15

Number of year's law firm marketing experience

Number of years' marketing experience

I help businesses get noticed, build trust, and grow profitably without the fluff or buzzwords.

Marketing isn’t about chasing trends or shouting the loudest. It’s about clear strategy, thoughtful execution, and making sure the right people hear the right message at the right time.

Over the years, I’ve helped many brands sharpen their positioning, attract more enquiries, and turn ideas into measurable results. Whether it’s expanding geographical reach, increasing brand recognition, or improving conversions, I focus on marketing that works in the real world and not just on paper.

I’m all about finding smart, practical ways to connect businesses with the people who matter - customers. When it’s done right, marketing doesn’t just sell - it builds relationships that last.

Jason Edge

Fractional Marketing Director

"I provide senior-level marketing support to those organisations that don't have an in-house Marketing Director. Working closely with your marketing team, I'll help you be more effective with whatever budget you have. It's often not about spending more, it's about being smarter with what you have."

Marketing strategies can apply to any industry and we have specific experience across several sectors, including:

• Professional Services

• Automotive

• Travel

• Retail

• Leisure

• Arts

• Events

• Charity

• Food & Drink

• Construction Products

• Equestrian

What is a fractional marketing director?

Sometimes referred to as an fMD, this is a marketing specialist brought into an organisation, usually on a retainer basis, to help set strategic direction and orchestrate marketing implementation using internal and external resources. Often brought in to a business that has an in-house marketing function but no senior board-level marketing leadership. Highly experienced, fMDs bring a wealth of marketing knowledge that delivers results and saves money on fruitless marketing activity.

Our Betterment Values

1. Integrity Above All: We believe in doing the right thing, always. Transparency and honesty are at the heart of our business practices.

2. Client-Centric: Our clients are at the core of everything we do. We are committed to understanding their needs and delivering bespoke marketing advice that truly supports their business goals.

3. Experience and Expertise: With over 30 years of experience across various industries and 15 years as board-level marketing directors for law firms, we bring a wealth of knowledge and expertise to the table. But we stay in our lane, and if we don't have the answers, we find people who do.

4. Outcomes-Driven: We’re all about delivering tangible results, not just marketing ‘fluff’. Our focus is on providing commercially-focussed strategies that drive business growth.

5. Sustainability and Responsibility: We are committed to sustainable and socially responsible practices, ensuring that our work benefits both our clients and the wider community.

6. Innovation and Creativity: Innovation and creativity are the cornerstones of our approach. We’re always looking for fresh, inventive ways to solve problems and deliver exceptional value.

7. Going the Extra Mile: We pride ourselves on being helpful experts who go above and beyond to meet our clients' needs. We’re not just advisors; we’re partners in your success.

In 2025 we joined Pledge 1% - a global movement for corporate impact. They're on a mission to inspire, educate, and empower every company to leverage their unique assets for good.

Our Charity Partner

We have partnered with Prept Foundation who are a growing charity that are inspiring children through food to live happier and healthier lives.

They help young people find their way with food, so they are prept for life.

Our Pledge

We will donate 1% of our annual profits to our partner charity