Every law firm is different. The size of the marketing function, the ambitions of the partners, the services the firm offers, and the market it operates in all vary. So the way we engage varies too.

But the starting point is always the same. Before we direct anything, we need to understand what the firm is actually trying to achieve.

WHERE MOST ENGAGEMENTS START

The Marketing Strategy Workshop

Before committing to an ongoing relationship, many firms want to understand where they are and what needs to change. The Marketing Strategy Workshop is designed for exactly that.

Over two to three days, we work with your leadership team to understand your business objectives, review your existing marketing function, assess your competitive position, and identify the gaps between where you are and where you want to be.

At the end of it, you have a written marketing strategy. Not a generic document, but a specific, actionable plan built around your firm's goals, your existing resources, and the market you operate in.

It gives you something concrete to work from, whether you continue working with us or not. But in our experience, it tends to be the start of something longer.

ONGOING RETAINER

For firms that want sustained marketing leadership, we work on a retained basis. Typically two days per month, though the scope is agreed based on what the firm actually needs.

Within that retainer, we operate at director level. We attend leadership meetings, we review marketing spend, we set direction for the in-house team or external suppliers, and we take responsibility for making sure the marketing function is pulling in the right direction.

Retainers are structured to reward commitment. Firms that pay in advance rather than in arrears receive a reduced day rate, and those committing to six months or more receive a further reduction. The logic is straightforward: the more stable the engagement, the more we can plan and deliver against meaningful outcomes rather than month-to-month activity.

WHAT YOU CAN EXPECT

In the first month, we front-load the engagement. Beyond the standard days, we invest additional time getting under the skin of the firm, how it operates, what its partners care about, what the marketing function currently does, and where the biggest opportunities are. That investment at the start means the months that follow are directed, not exploratory.

After that, work is focused on outcomes. We track what the firm is winning, not what the marketing team is producing. If something isn't contributing to growth, we say so. If budget is being spent on activity that isn't serving the firm's objectives, we recommend stopping it.

A TYPICAL RETAINER MIGHT INCLUDE

Attending partner or leadership meetings to keep marketing aligned with business objectives. Reviewing and directing content and campaign activity. Advising on marketing spend and supplier relationships. Identifying new opportunities, whether that's a new service area, a new geography, or a shift in target audience. Improving consumer trust and enquiry conversion. Providing a sounding board for commercial decisions that have a marketing dimension.

The balance between strategic direction and hands-on support varies by client. Some firms have capable people in place and need us to direct. Others need us to be more involved in the implementation as well. We're flexible on that, and we're clear about what's included in any engagement from the start.