Fractional Marketing Director Services
Senior marketing leadership, without a full-time appointment. I work with law firms and other businesses that need an experienced marketing director to set direction, challenge spending and guide their team.
When you engage Betterment Agency, you work directly with me, Jason Edge. I review your objectives, activity and budget, agree priorities with your leadership team, and guide your staff and suppliers. Support can be arranged through a retainer or a defined project. My core specialism is law firm marketing.
Empower Your Business with a Fractional Marketing Director
I provide practical direction on strategy, budgets and measurement, drawing on more than 30 years in marketing, including two decades in the legal sector.
What Is a Fractional Marketing Director?
A fractional marketing director is an experienced marketing leader working with your business for an agreed proportion of their time. The role can include:
Develop and implement marketing strategies aligned to business goals
Ensure marketing activities are outcomes-focussed with measurable results
Enhance the ROI on your marketing spend
Provide hands-on leadership to your in-house marketing team
Provide board-level advice
How fractional marketing directors work
This works well when you have people delivering marketing but need senior guidance on priorities and performance.
I begin by understanding your business goals, existing activity, budget and enquiry handling. That identifies what needs attention first.
We agree a practical plan, with clear responsibilities for your team and suppliers and measures that relate to your commercial goals.
I provide ongoing direction and board-level advice, reviewing progress and challenging activity that is not earning its place in the budget. That includes looking at the quality of enquiries and how effectively they become clients.
The scope and time commitment are agreed around your needs, with regular reviews as priorities change.
Your Fractional Marketing Director
I am Jason Edge, your fractional marketing director. You work directly with me, with senior advice grounded in more than 30 years of marketing experience, including two decades in legal services.
I spent fourteen years as Marketing Director at a large regional law firm and served on its board while it grew from five offices and £8m turnover to ten offices and £17m. That experience informs how I approach strategy, budgets, team leadership and commercial decisions.
Board-level advisor
I bring a commercial marketing perspective to leadership discussions, helping you weigh priorities, budgets and growth opportunities.
I attend agreed management or board meetings, review performance and challenge assumptions. The aim is to give you clearer evidence for decisions about where to invest time and money.
Advice is grounded in your objectives, resources and capacity to deliver.
Support your marketing team
I give your existing marketing team a clear brief, agreed priorities and experienced support.
I work with your staff and suppliers to turn strategy into practical plans, review proposed campaigns and keep delivery focused on the work your business wants to win.
Your team retains responsibility for delivery, with someone senior to help resolve competing demands and assess progress.
Marketing Mentor
I help marketing staff develop their judgement and confidence through regular discussion of real work and decisions.
Mentoring can cover planning, briefing suppliers, presenting recommendations and evaluating results. Your team has access to an experienced marketing director who understands both delivery pressures and the expectations of business owners.
Project Management
A new service, office move, merger or acquisition needs a clear marketing plan and someone accountable for coordinating it.
I help define the objectives, audiences, budget and timetable, then coordinate your team and suppliers against the agreed plan. You have a senior point of contact to identify gaps, manage priorities and keep the work aligned with the wider business change.
Competitor Analysis
I review how relevant competitors position themselves, which services they promote and how they communicate with prospective clients.
The purpose is to identify useful differences and gaps, rather than copy their activity. Findings help inform your positioning, service priorities and marketing investment, alongside what your own clients and enquiry data tell us.
Why Choose a Fractional Marketing Director?
Marketing expertise on demand: gain access to expert insights without the cost of a full-time salary
Flexibility and scalability: you can adjust engagement levels to suit your business needs
Results-driven approach: fractional marketing directors focus on achieving measurable outcomes
Who Should Hire a Fractional Marketing Director?
Startups needing strategic marketing guidance
Small to medium-sized businesses looking to scale
Companies navigating periods of transition or looking for growth
Business owners looking to prepare for sale and exit
Companies looking to expand into new areas or launching new products and services
Firm's considering mergers and acquisitions
Let's Transform Your Marketing Strategy
Start with a conversation about your goals, current team and where support is missing. We can agree priorities, scope and a suitable retainer or project arrangement. Find out how we work.
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