Available in Kindle, paperback and hardback versions
MarketingYour Law Firm
What Actually Works
A practical law firm marketing book for law firm leaders who want growth without the gimmicks.
Written by former law firm Marketing Director Jason Edge, distilling more than two decades of legal sector marketing experience into practical advice you can actually use.
Written for law firm owners, managing partners and marketing leaders, Marketing Your Law Firm: What Actually Works cuts through the noise and focuses on the practical decisions that make the biggest difference. From strategy and positioning to budgeting, lead generation, and measurement, it helps firms build a clearer, more effective marketing approach.
Law firm marketing doesn't need to be complicated
Too many law firms end up with a collection of marketing activities rather than a clear marketing strategy. They have a website, some social media, perhaps a bit of advertising, the occasional campaign, and a growing list of things people feel they ought to be doing. What is often missing is a clear sense of what is actually driving the firm forward.
Marketing Your Law Firm: What Actually Works is about cutting through that noise. It focuses on the decisions that matter most: where to invest, how to position the firm, how to generate the right enquiries, how to measure what works, and how marketing can support the firm's wider ambitions.
The aim is not to add more complexity. It is to help law firm leaders make better marketing decisions with greater confidence.
Who is the book for?
Managing partners and law firm owners
CEOs, COOs and senior leaders responsible for growth
Marketing leaders working within law firms
Solicitors with ambitions to lead, grow or shape a firm
Law students who want to understand how law firms attract clients, build reputation and grow
Firms without an in-house marketing director that need practical guidance on what to prioritise
What you’ll get from it
Marketing Your Law Firm: What Actually Works is designed to help you make better marketing decisions, not simply add more activity.
Clearer strategy: Focus marketing around the firm’s commercial priorities.
Stronger positioning: Give people a clearer reason to choose your firm.
Better enquiries: Generate more of the right work, not just more activity.
Smarter investment: Make better decisions about budget, channels and priorities.
Useful measurement: Understand what is actually working and what is not.
Joined-up growth: Connect marketing, business development and wider firm ambitions.
What law firm leaders and marketing professionals have said about the book.
Reviews
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